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Parent Coaching: Why Become A Parenting Coach
Jai Institute for Parenting • April 20, 2022
Parent Coaching: Why Become A Parenting Coach

What is a Parent Coach and Why Should I Become One?

Parents everywhere can relate to feeling overwhelmed, worried and anxious about raising their kids “right.” 


There are so many opinions and ideas about what “good parenting” even means. The daily stress, conflict and worry about our lives, in general, make it even harder to live up to our own standards of not yelling or resorting to threats. And the experiences that we had in our own childhood often form unconscious belief patterns, which can cause us to act out in ways that hurt our kids. 


We believe that peaceful parenting is the future of parenting. 


That’s why we call our work the Transformational Parenting™ Coaching Method. Here, we know that when parents do the work of personal growth and become better communicators, understand their values, and can demonstrate emotional intelligence, their relationship with their children improves. Children learn these skills as a result of modeling and are better equipped to navigate the journey to adulthood with their self-esteem and natural inner confidence intact.   


Whether you’re a parent who wants to break parenting habits that are causing disconnection in your family, or you’re passionate about kids and want to guide others to follow a more empathetic, peaceful and communicative approach to parenting, you may consider becoming certified as a parenting coach. 


What is a Parenting Coach?

A parenting coach is a trained professional who provides skills, information, support, and accountability to parents who are interested in creating a different relationship with their children.


“Parent coaching is the future of parenting,” shared Kiva Schuler, CEO of the Jai Institute for Parenting. “In the future, parenting coaches will be as common as having a therapist or a pediatrician. A parenting coach can help parents focus on the long-term relationship and social/emotional development of their children.


Until recently, parenting has been focused on controlling children’s behavior, which has significant negative implications for kids. This means parents need to do the work of learning the skills they weren’t usually taught by their own parents.


You can't just read a book about that. Learning to respond, act and communicate differently requires coaching.”


Who is Most Suitable for a Career in Parent Coaching?

Anyone who is passionate about parenting can pursue their parent coaching certification. Our students often have a strong interest or background in childhood development, psychology, education, pediatrics or supporting children. 


Someone who’s exploring the idea of becoming a peaceful parenting coach is likely a parent who wants to have the flexibility of owning a business while raising their children. It may be that this person is looking for more passion and purpose in their work, wants to reenter the workforce after being home with kids, or is looking to add this specialty to an existing business or career. 


Who Needs Parent Coaching?

The perfect potential client for working with a parenting coach is someone who simply wants to improve their relationship with their children. 


This is likely someone who knows that they want to parent differently, they just don’t know how!  By discovering empathy, compassion, connection, and communication they’ll learn how to guide their kids to evolve into loving, nurturing, and understanding adults and become great parents themselves down the line. 


“In Western culture, by and large, people still buy into the idea that good parenting is all about having well-behaved children and that being a good parent means that you've taught your kids how to comply and follow the rules,” said Kiva.


“[At Jai Institute for Parenting] we reject that wholeheartedly and believe that it's the parents’ role to model the values, morals, communication frameworks, and emotional intelligence that they want their child to evolve into.”


Examples of those who can benefit from parent coaching include parents who: 


  • Need help shifting the focus from “How do I make my kid better?” to “How do I become the parent my child needs?” 
  • Experienced generational patterns of family conflict, trauma, disruption or separation.
  • Don’t want to repeat the way they were parented and worry about following in their parent’s footsteps.
  • Are committed to parenting without punishments, threats, yelling or consequences while still effectively teaching kids to make good decisions and take positive actions in their lives. 

What are the Steps to Becoming a Parenting Coach?

If you’re ready to make a difference and become a Transformational Parenting coach, learning our parent coaching model, here are the steps you need to take to guide your success:


1. Assess Your Life Priorities. If parenting is your most important priority, consider how becoming a parenting coach would impact your life. Not only does this give you the opportunity to grow as an individual, but it gives you the tools and knowledge to pass along to others who are desperate for help. 


2. Apply for the Jai Institute for Parenting. Our six-month program consists of digital learning modules and web-based group meetings to learn the Transformational Parenting Model. The application process is simple, just click here to start your journey in parent coaching


3. Earn Your Certification. Once you complete the program, you’ll have all of the parent coaching knowledge needed to support clients and run a successful business. Earning a certification makes you a credible resource to potential parents in search of a coach.


4. Launch Your Business. During the program, we’ll cover the foundation of launching a successful parent coaching business so you can develop lead-generation strategies, have empowered sales conversations, and earn a great living as a parenting coach. 


5. Continue Your Education! At the Jai Institute for Parenting, we host virtual conferences that graduates can attend twice a year for additional support, updates, and advanced training. 


Are you ready to start a career that prioritizes conscious parenting? Apply to
our parent coaching program today.


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