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About Us

Jai Trains & Certifies Parenting Coaches in a Science-Based, 7-Month Coach Certification Program

Our Fundamental & Guiding Philosophy:

Children’s behavior is a direct reflection of their needs and our triggers. And when WE change, our children change with us. Without exception.

We provide a deep, transformational experience for PARENTS first

The unconscious mind accounts for over 90% of our behavior, so parents see a change in their children almost immediately. But we don't teach adults how to change children's behavior. We coach parents to change theirs.

The specific tools and strategies that we teach are grounded in the foundations of:

Non-Violent Communication,
Emotional Intelligence,
Childhood Development,
Attachment Science
Nervous System Regulation

These strategies allow parents to successfully shift out of the dominant (power over), or permissive (power under) paradigms of parenting, which create disconnection, resentment and rebellion… to the relational paradigm of parenting which restores connection, trust and respect.

Jai graduates include educators, therapists, coaches, and physicians

The certification training is a 7-month journey that begins with you experiencing the work for yourself.

Many of our students report that this portion of the training alone is “life changing…” “worth every penny”... and “transformational.”

Our passion is supporting our coaches to create right-sized businesses, by ensuring that along with the skills to create transformation in the families they serve, they gain the skills of marketing and sales that work to enroll parents into their coaching practice.

The opportunity is unprecedented, as more and more parents are desiring a new perspective on parenting, one that embodies peace and connection over dominance and control. And our work… works.